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Acritas: Visual Language Guidelines 

In the last quarter of 2018, UK legal specialist Acritas approached us to create visual language guidelines for their brand.

Working alongside their team, we created a comprehensive set of rules for their visual assets, including fonts and colour schemes, illustrations, interactive pieces, animations, infographics and more - all designed to compliment and update their existing, overarching brand guidelines.

The resulting 50+ page PDF can be used by any internal or external department to create coherent, branded and beautiful visual assets, online pages, reports and more.