Discover Savings Survey, 2018 Edition
Each year, Discover Online Bank surveys their customers to find out how different generations are approaching saving money, publishing the results via a press release and an article on their Modern Money blog.
For 2018, Discover wanted to take a different approach and deliver something more eye-catching and shareable than a traditional article. Working with the Designbysoap team, we helped them craft a tight, engaging editorial based on their raw data, turning the resulting copy into a long-form interactive scrolling piece. Featuring scrolling effects, animation, illustration and custom data visualisation, this interactive takes their survey results and turns them into something unique and appealing to their core audience.
You can see the full interactive on the Discover Modern Money blog.